MKU

On March 8, 2025, the Asia Pacific Tourism Center under the supervision of the Faculty of Business Administration and Accountancy, Khon Kaen University organized the project “Workshop on Service Improvement to Prepare Khon Kaen as the Future Health Tourism City” and the signing ceremony of the Memorandum of Understanding (MOU) with the Thai Spa and Wellness Association to develop the potential of students and upgrade the Thai spa, wellness, and health tourism service industry to the international stage. The event was held at the Chattantha Room, Pullman Khon Kaen Raja Orchid Hotel (Asst. Prof. Dr. Phongsut Phuensaen, Dean of the Faculty of Business Administration and Accountancy, and Ms. Chawanat Sinthueaw, President of the Spa Association Association, while signing the Memorandum of Understanding). During the signing ceremony of the Memorandum of Understanding, Mr. Yuthaporn Pirunsan, Deputy Governor of Khon Kaen Province, was honored to give a speech in support of the project organization. Assistant Professor Dr. Metthawin Phonloyothi, Director of the Asia Pacific Tourism Center, gave a report on the project objectives. Executives from both parties were honored to attend, including Assistant Professor Dr. Phongsut Phuensaen, Dean of the Faculty of Business Administration and Accountancy. Khon Kaen University and Ms. Chawanat Sinthueakow, President of the Thai Spa and Wellness Association, signed the memorandum of understanding, along with executives, lecturers, and personnel from both organizations. After the signing ceremony, there was a special lecture on the topic of “Opportunities for Khon Kaen Province to Become a Future Health Tourism City.”